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Website Case Studies: Earth Studio

E-Commerce Web Site Design & Content Management

Meet Earth Studio, Manufacturers of Very Cool Metal Art
Earth Studio in Moab, Utah creates metal art for home and garden. Their unique designs typify the outdoor spirit of the beautiful landscape of the area. They also sell handcrafted artworks made by local artists as well as recycled art, and metal art inspired by adventure sports in Moab.

Project Overview
Earth Studio approached us to provide them an easy-to-navigate e-commerce web site design that highlighted their primary products; metal garden home art. They wanted to offer Moab tourists who visited their store a place to shop online that would offer the same feel they got in the store as well as a good cross section of their most popular products.

We created the first version of Earth Studio Moab web site in 2004 with a custom design that offered access to their online catalog with images and links right on the home page.

Shopping Cart Features Include:

  • Multi-level categories
  • Color palette view options for products
  • Gift Certificates & Coupons
  • Changing featured gift and new art venues
  • On-site UPS order tracking

Web Site Upgrade, 2006
After honing their target audience and refining their online product offerings, we worked with Earth Studio to tweak their design to focus on their metal art more specifically and add several more e-commerce features to include:

  • Customer accounts
  • Wholesale login
  • Larger image pop-ups
  • More detailed color option pop-ups
  • Streamlined product detail pages for easier ordering
  • Suggestive selling with add-on sale feature

Smart Stuff Earth Studio Does

We gave Earth Studio the tools to reach their customers and give them an easy shopping experience with lots of bells and whistles. Earth Studio use those tools to make their site successful. Some smart stuff they do...
  • Update the site often to give customers a fresh look at products
  • Send regular email bulletins offering new product info and coupons
  • Spend time and money (and patience!) with Internet marketing
  • Keep track of traffic, sales, conversion rates and revenue patterns with their statistics program
  • Keep the site up to date with our e-commerce software upgrades so they stay on top of features that make it easy for customers to shop and easy for them to manage their site

What they say about the project
... here's what our customers are saying about the site you designed for us...
"Beautifully designed"
"So easy to navigate"
"Just like the store"
"High quality and sophisticated"

Complete List of Bells & Whistles:
  • Multi-level category e-commerce shopping cart
  • Custom Site Manager for updating inventory
  • Content Management capability to manage other content areas
  • Related Products and up-selling feature
  • Product options
  • UPS shipping calculator
  • On-site UPS tracking
  • Gift certificates
  • Coupons
  • Retail accounts
  • Wholesale login and accounts
  • Changing home page venues
Dive In Designs, Inc.
Website Design
4660 Main Street
Building D, Suite 600-1
Springfield, Oregon 97478
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