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Website Planning Guide
10 Step Website Planning Guide[ Get the printable version of our Website Planning Guide ]
Whether you're planning a 3 page business site or a 5,000 page e-commerce site, our planning guide can help you get started. Website planning can be a daunting task for any company or organization. If you do it well, your website will achieve the goals you've mapped out for it; the impact design you're after, the features your customers will love and the functionality that reaps the ROI you've set your sights on.
Not New to the Web?
Obviously, the web is not new marketing ground... we're very familiar with website redevelopment as companies grow, gain a new focus, retool, restaff, need new technologies for communicating or selling or just plain wear out their old website design.
1. Define the Objective of your Site. It could be to...
2. Define Your Audience. Think expansively. You might be...
3. Pinpoint Your Edge. What is your...
4. Research Similar Sites. It's helpful to...
5. Consider Site Features and Functionality. This could include...
6. Make a Budget for the Site. A web site should be integrated into your existing and long-term business goals and not considered a one-time marketing expense. Budget for the initial cost of site design and development, but also keep in mind that you'll want to update your site just like you make changes and updates to your business.
7. Consider your Marketing Strategy. Coordinate your online and print media design plans. Budget for search engine optimization, Internet marketing, email newsletters and site announcements, as well as offline marketing like newsletters, postcards or other print media.
8. Register a Domain Name. You'll need to find a Domain Name that is available and pay the annual fee ($5 - $35 a year). Questions to keep in mind are:
9. Assemble Site Content. Inventory the content you already have in printed brochures, flyers or newsletters. Collect graphics or photos you have for logos, signs, posters, products, staff or personnel. Get your product database or other materials you want on your web site and we'll put it together. Or, we can design graphics, compose the content, and create other material for you.
10. Set a Target Date. Set up a schedule of when you plan to review, write or provide site content, who you have to meet with to make decisions and a target date of when you want the site to be up and running. We'll work with you to keep the development process on schedule.
Let's chat and get started. Call us at 1-888-257-2567 or by email on our free website design quote form.
Thinking about your new website design? Look at our website design guide that can help you get the juices flowing with a new website look, feel or functionality.